Thursday, May 28, 2009

Cruisin' with Ruben and the Jets: Estonian Pride

This is an add on the ship-board duty-free store for Vana Tallinn, which is a supposedly traditional Estonian liqueur. We haven't tried it, but we hear it is not too different from Rigas Balsams, in that it is "traditional," and doesn't "taste good," and is marketed at tourists. Astute readers probably figured all of that out from the advertisement, which couldn't come up with any better selling point than: you might as well give it a try because - what the hell! - "It's Estonian!"

And maybe they sold some: It seemed that one of the primary pastimes among the ship's passengers was "waiting for the duty-free store to hit international waters."

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