This curious character, apparently some sort of circus version of the Tasmanian Devil, looks like he might be used to advertise sugar cereal. But no, he is featured here in Latvia on the label for a loaf of Latvia's famous black bread. It does say "with HONEY" real big. Perhaps the reality is that Latvia's famous black bread is actually a children's food. I can't imagine being big on rye bread at the age where a psychotic little clown-monster was a convincing marketing pitch, but I guess these are the little cultural differences that make life abroad so rich.
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