Wednesday, May 24, 2006

Genuine draft flavor


Those of you still looking for a reason to come to Guatemala can stop your search. Our most recent visitor and jumped right in to the local culture by having a delicious Gallo beer -- "the pride and tradition of Guatemala," it says right there on the bottle. We recently learned about one link in the chain that the Gallo brand uses to maintain its stranglehold on the Guatemalan market. They hold the Guatemalan copyright the names of virtually every other beer. So if Guinness or Bud wants import their products while maintaining their quite substantial brand, they have to give the Gallo company an apparently prohibitive cut of the profits. So, by and large, Gallo it is here, but fret not: Rob Onorato, who has had a beer or two, declared that Gallo tastes like "Nat(ural) Light -- but Natty Light from a keg, not from a can." Get the ad wizards working on that one!

Sadly for those of you in America who are don't get to enjoy the taste of Natty Light on tap as often as you would like, don't be fooled. Another Gallo company -- the one run by brothers Ernest and Julio -- holds the copyright for "Gallo" brand alcoholic beverages in the US, and prevents you from getting a bottle of Gallo properly labeled in the States. Rather, it is sold under the name "Famoso," so keep your eyes peeled. I've actually seen it at one of the liquor stores on 14th St NW in DC, although the sign next door promising fast wire transfers to Guatemala may have had something to do with that. It's not clear whether the Gallo company here learned this copyright skulduggery from the Gallos in the US, or if it was what the Guatemalans call "karmic payback."

3 comments:

MLE said...

They should call it Chicken beer, because we speak AMERICAN here in AMERICA.

EEK! said...

I suppose it would be crass to point out that what we're talking about here is cock. Beer. Cock Beer.

Or rooster beer, but that's kinda hard to say.

MLE said...

mmmm...cock beer....