Wednesday, August 20, 2008

The Direct Approach

Doesn't the label on a pack of cigarettes in the U.S. say something like "The Surgeon General thinks that maybe there's a possibility that someone who smokes like all the time while pregnant may have somewhat increased risk of birth defects" or some such? No such hedging in Latvia. This reads, simply, "Smokers die young." The other side has an equally large sticker that reads, even more simply, "Smoking kills." I'm guessing there was no representative from North Carolina on the committee that drafted that one.

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